According to a report by Bloomberg, YouTube is looking to launch a new original programming branch that specializes in videos that change depending on decisions made by the viewer. Ben Relles will be leading the program, having spent four years in preparation.
YouTube head of original programming Susanne Daniels
"We now have amazing new tools and opportunities to create and tell multilayered and interactive stories. Ben has an intuitive and experienced understanding of how the platform can enhance content, making him the perfect choice to develop this exciting new division."
Details about the program are unsaid at this time. Based on what description was provided, it can be comparable to interactive films (Also known as FMV games) like Black Mirror: Bandersnatch. Players/viewers will watch scenes play out, and be presented with a choice, usually a polarizing one. These choices will then change the way the video continues. One of our favorite examples of this is a game called Late Shift.
YouTube intends to reveal the program, and presumably some launch titles, next month. It's not clear if they will be free, cost a small sum, or be a YouTube Premium exclusive. Stay tuned.