Pre-Orders May Be Disliked, but Show an Increase by 24 Percent in 2015

Here's a trend that may or may not surprise you: though a lot of us have mixed feelings about pre-ordering, it goes to show that the system still dominates. According to Adobe Analytics' new report based on gaming trends, pre-order numbers have skyrocketed by 24 percent in 2015, whereas revenue increased by 33 percent from the previous year.



Even more interesting are the emotions shared with the idea of pre-ordering. According to Analytics' (thanks to Venture Beat), 33 percent reflected on pre-orders with sadness, whereas 18 percent were more positive about the marketing strategy.

Talk about a bit topsy-turvy, but pre-orders have caused mixed feelings as of late, what with the association of hurried and broken releases. That said, publishers like the idea of pre-orders for at least one valid reason: to get an idea of how many copies to order or to gauge the level of interest. However, incentives and pre-ordering passes with no idea (sometimes) what is contained in these passes can cause major backlash among gamers.

So what's the deal here, exactly? Well, hype and incentives are two ingredients needed to snag pre-orders. And it works, according to statistics.

The more we know.