Cultures are set to collide later this month as the official Pokémon Company YouTube channel reveals plans for a virtual musical concert with performing artist Post Malone.
I am fortunate that I had finished my coffee before sitting down for work today, because I may have spit it out after hearing about this. Post Malone, musical recording artist known for songs like Better Now, Wow, and Sunflower, will be performing in a virtual concert hosted by Pokémon. THe announcement was made as part of a small video trailer, showing Malone slowly walking on set, holding a PokeBall and becoming a 3D avatar before stepping out.
The concert itself will take place on February 27, at 7 PM eastern time. Thats a Saturday, for anyone concerned about school or work.
The link provided by the video implies that the event will be part of the Pokémon Company celebrating their 25-year anniversary. Details about the event, such as method of viewing, whether its pre-recorded or live, and how long, are currently unknown.
This, now that were looking at it, doesn't surprise us too much. Post Malone is no stranger to brand-based cooperation, with his song Sunflower showcasing in the Into the Spider verse movie that released a few years ago. And being about 25 years old, hes the perfect demographic for Pokémons early era. Its very possible he was a fan of the franchise since he was a child.
Who really surprised us here is The Pokémon Company. Digital concerts are a relatively new concept, popularized by Epic Games when Travis Scott performed in a Fortnite map. The idea allowed performers to reach out to crowds when pandemic quarantine prevents in-person events. Pokémon, however, has usually taken a more traditional approach to community relations. To jump on such a modern bandwagon is a bit out of character for them, not that we're complaining.
More information about the event will become available at a later date. Check out the official website for more information.