Come see what a real government shutdown looks like in the Private Beta.
That’s not funny and in very bad taste, of course, because of the hundreds of thousands of people who suffer during government shutdowns, but I’ll grant them that it’s clever and topical. All the same… it’s also pretty political. So a few hours late, Ubisoft did the very normal thing and apologized for it.
A marketing email promoting Tom Clancy’s The Division 2 was sent in error today. This was a grave breakdown in process and we apologize for this error and the offensive subject line of the email. We recognize the very real impact of the United States government shut down on thousands of people and did not intend of make light of the situation.
Obviously apologizing for the email was the right thing to do, but man: why can’t they just recognize that there are politics involved in all this? It’s becoming a bad joke that one of the most political studios in gaming is too scared to make political statements.
I’m not saying owning up to it would make things better, Ubi, but it’d make things more straightforward.