And I’m afraid another studio was just put in death row, ladies and gentlemen, although I’ll wager it’s a studio you don’t even know exists, although you might know who created it.
The studio in question is called Industrial Toys, which was founded in 2012 by Alex Seropian: a Bungie developer back in the 1990s who helped make both Marathon and the first Halo game before quitting due to “frustration with the game-making process.” Industrial Toys, then, focused on high-quality mobile games, such as Midnight Star and Midnight Rises.
The growth of mobile games is astonishing and while there’s plenty of content out there, there isn’t enough great content for core gamers — we’re committed to changing that. Industrial Toys is an independent game studio focused on creating great mobile games for core gamers.
As for why they were purchased by EA? That’s anyone’s guess, although it’s safe to say it’s probably to continue their expansion in the mobile world. It’s unlikely they plan on using Industrial Toys to help make, say, more Command and Conquer content, but I could see them trying their hand at some kind of Dead Space mobile game and giving Industrial Toys the job of actually making it good.
I’m not sure this is the kind of partnership we’ll be hearing a lot from in the future, but it’s worth keeping an eye on.