Atari Suing Nestle Over Violation of Breakout Copyright

Atari Suing Nestle Over Violation of Breakout Copyright

Trendy advertisement just got a little sketchy.

JesseCecchetto by JesseCecchetto on Aug 21, 2017 @ 09:07 PM (Staff Bios)
Comment(s)
Nestle has really messed up with their recent KitKat ad. If you're familiar with KitKat, then you're most likely aware of the famous jingle: Have a break, Have a KitKat. In a recent ad, Nestle, like many corporations at the moment, attempted to appeal to the younger generations, by casting a bunch of millennials and throwing them onto a couch playing Atari's classic 1975 video-game, Breakout.

In the commercial, Nestle showed some the kids playing Atari's Breakout, but instead of displaying the regular blocks, they were pieces of KitKat. Nestle invited everyone to "Breakout" and buy more candy bars. You would think that it's a reasonably modest approach to suck young people into buying KitKat's, but Atari seems to disagree. Atari is suing Nestle for violation of Breakout's copyright and trademark rights. 

Nestle's commercial, "leverage[s] Breakout and the special place it holds among nostalgic Baby Boomers, Generation X, and even today's Millennial and post-Millennial 'gamers'" in order to maximize the advertisement's reach," says Atari's lawyers. The ad was quickly taken down and is no longer available to view. Nestle has not responded to the allegations, but we'll keep you updated as soon as more information presents itself.

Comments

Comment on this Article in our Forum

More GamerzUnite News

Are We Being Controlled in a PC Game by Aliens?

Are We Being Controlled in a PC Game by Aliens?

New UFO Film proposes we might!

February 19 @ 02:23 PM
Explore an Eerie Archipelago in Dredge

Explore an Eerie Archipelago in Dredge

A fishing adventure gone bad...

February 11 @ 03:07 PM
Automation Goes Too Far in The Last Worker

Automation Goes Too Far in The Last Worker

A bleak future for anyone looking for a job...

September 2 @ 01:11 AM
Alien Infestation takes over in From Space

Alien Infestation takes over in From Space

Liberate the Earth in this fun new action-shooter...

August 27 @ 09:50 PM
August 27 @ 09:14 PM
Join GamerzUnite and Unite with other Gamerz.
A Piece of Our Mind

Every Single Detail We Found in the Starfield Gameplay Reveal

Video Games Shouldn't Need Wiki Pages

PopSlinger Review: It Goes Down Rough, Really Rough

Halo: Infinite Highlights Everything Wrong with Gaming Today

Echo Generation Review: Not Exactly a Blockbuster