Well, until now. Because earlier this week KFC Gaming tweeted a picture of a stick figure poking the Apex Legends logo while saying “Comeon… do something…” which in itself is a fairly dated but still recognizable meme. Either way, the intent was clear: they were poking fun of the fact that Apex Legends hasn’t been updated in a while.
Fair enough. But it comes across as a bit tone-deaf when Apex Legends developer Respawn didn’t just tell the world that they were releasing updates slowly to avoid developer crunch – days after Epic Games was revealed to be in a state of near-constant crunch.
But Respawn developer Rayme Vinson had the perfect, classy, but still slightly sassy response to this meme:
Dearest brand. We've got tons of stuff coming, but it takes a little time. We can't hyper-fry or flash-flambe or crunch-inject or whatever it is you do to your tasty fried birdflesh. This gameplay is hand-crafted using old-world techniques. Eat some chicken, we'll see you soon.
Here’s the best part tho: not only was his response classy, it actually spawned its own meme: people have now spammed the original tweet with “SILENCE, BRAND”, which is probably the best counter-meme to deploy when companies try to look cool and modern with memes.
All in all, a pretty good show.