Activision-Blizzard Earns 4 Billion Last Year from "In-Game Purchases" Alone

Activision-Blizzard Earns 4 Billion Last Year from "In-Game Purchases" Alone

From a total of 7 billion

pocru by pocru on Feb 12, 2018 @ 08:29 AM (Staff Bios)
Comment(s)
Money makes the world go round, and it’s at the center of every decision game publishers make. Everyone’s first crush, Blizzard, is no exception, and while the whole gaming world rallies against the bad business practices so many game companies exploit, Activision-Blizzard has remained more-or-less immune to the controversy, because fans are the worst.

And now that Activision has posted its net revenues for 2017, we know just how bad they actually are.

Specifically, Activision earned a whooping $7 billion USD in cash over the whole of last year - that’s quite an impressive number, but what’s problematic is HOW it was earned. Specifically, it was revealed that more than half of that number, well over $4 billion, was earned exclusively from in-game purchases.

Ugh.

The good news is that most of that aren't actually Blizzard’s fault. While Blizzard was responsible for $2 billion of the $7 billion (despite not having released a new game that year), the bulk of microtransaction payments came from the Candy Crush games that King develops, which are still the most popular games on the iOS and Android store. So Blizzard’s creepy loot boxes aren’t the driving force behind their massive influx of money, but they certainly played a part.

As for the Activision side of things, Destiny 2 did quite well, as did its first expansion and the Zombie Chronicles for Call of Duty: Black Ops. The latter-most example, Zombie Chronicles, was called the “number one add-on offering of the year for PlayStation North America,” meaning there’s still a lot of people plugging away at that two-year-old game.

So yeah, I would call this a pretty bad sign for things to come, given certain nerds can’t seem to vote with their wallets. That said, it’s not really my job to comment on the news, just to report it, but… I’m bad at being objective so why fight it?

We’ll have to see if the trend continues for 2018.

Comments

Comment on this Article in our Forum

More GamerzUnite News

Fornite Introduces "Turbo Building" Game Option

Fornite Introduces "Turbo Building" Game Option

As well as Auto Swap Materials, and Build Through options

February 22 @ 09:08 AM
Rhode Island Rep Proposes a Tax on Violent Video Games

Rhode Island Rep Proposes a Tax on Violent Video Games

Using it to fund mental health resources for schools.

February 22 @ 08:35 AM
Nintendo Accused of Violating Consumer Rights in Europe

Nintendo Accused of Violating Consumer Rights in Europe

Their refusal to refund digital purchases is a big problem.

February 22 @ 08:30 AM
Blizzard to Host a Warcraft 3 Tournament

Blizzard to Host a Warcraft 3 Tournament

An all-day festival to celebrate a new balance patch.

February 22 @ 08:14 AM
February 21 @ 07:49 AM
Sonic the Hedgehog Movie Coming November 2019

Sonic the Hedgehog Movie Coming November 2019

But again, we know next to nothing beyond that.

February 21 @ 07:35 AM
Join GamerzUnite and Unite with other Gamerz.
A Piece of Our Mind

Fighting Your Loot Box

The Truth Behind The X-Files: Deep State? It's Great

My Monster Hunter World Fashion Problem

Overgrowth: an Amazing Combat RPG With a Few Problems

Saving Duke Nukem