The results of The Consumeris's "Worst Company in America" bracket are in, and as I predicted, Electronic Arts managed to beat out Bank of America for the title.
I won't spend any more time talking about whether that's a deserved result. I wrote yesterday that a company whose misdeeds resulted in home foreclosures and loss of income outweigh abusive DLC and DRM practices, but that's beside the point now.
EA's "win" here is a clear reflection of just how passionately gamers hate the brand. They flooded the Consumerists polls to ensure that they earned the top spot (over such other despised brands as Comcast, AT&T and Walmart), and you have to wonder what, if anything is going on at EA HQ today.
You might guess that they'd just shrug off the mantle. They're a huge company, and who cares what some website poll says? They've been reading hatred on forums for years now, what's different with this new round of scorn?
The truth is, hate for EA is approaching a critical mass. I've often talked about how far gamers can be pushed when it comes to the medium they love. I speculated that companies like EA are pushing the buttons of gamers on purpose, to see what they will and won't tolerate. And by tolerate, of course, I don't mean rant about on forums. I mean what they will pay for.
You can read the rest of the two page article in which they go into detail on EA's failed Mass Effect 3 strategy by clicking here. But one must begin to wonder as to how much longer EA can keep this up? It seems that they're doing their hardest to squeeze more and more money out of their customers with the immediate release of DLC after game launch. The problem is that the average customer is most likely a teenager that doesn't have a lot of money to begin with so this might be difficult for them. What say you?