With the exception of the EA Community Manager calling upset consumers "armchair developers" on Twitter (which has since been deleted), EA has stayed silent regarding the extreme criticism about the game's microtransaction system. That is, until last Sunday at around 2:11 pm.
Like we reported previously, an upset Redditor made a post on the popular internet forum expressing dissatisfaction with paying $80 to have to unlock Darth Vader with in-game currency. EA responded to this post explaining their reasoning for having so much content behind in-game credits.
"The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes."
Read the full comment here.
This upset the community greatly, so greatly in fact that the comment has become the most downvoted comment of all time on Reddit. All posts and comments can be voted upwards or downwards to show that you approve or disapprove accordingly. Reddit uses this information to sort what to have on the top of the page. When we reported the initial comment, it had -6,000 downvotes.
As of the time writing this article, the comment sits with a score of -290,081 points. That means a third of a million people made a point of saying how much they don't like what EA said. This has become the lowest rated comment of all time, with the previous successor being a comment on a meme-centric post explicitly asking for downvotes, with -24,000.
One would think that when EA was voted worst company of the year for two years in a row by the Consumerist, they would have thought to treat their consumers better. This abusive treatment towards microtransactions is a clear indicator that they have not learned.